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About

The person behind the practice

Eric Bragas has spent 15 years building systems that work. Now he helps teams figure out where AI actually fits, and how to make it stick.

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Eric Bragas, founder of Magic & Co.

Origin Story

Eric spent over a decade building data systems, the kind of infrastructure that makes companies actually run. When ChatGPT launched, he started using it daily and tracking what it could and could not do.

He went deep on Claude by Anthropic and built a working method for applying it. He moved through each shift as it came: prompt engineering, then context engineering, then agentic engineering.

Now he helps other teams do the same, starting with the work they already do every day.

Most of my clients come in with the same question: ‘I know AI matters, but I don't know where it fits in my business.’ That's exactly what I help you figure out.

Eric Bragas, Founder
Eric in Japan

Proof Points

$4.1MRevenue Impact

Built churn prediction models that drove $4.1M in measurable incremental revenue for a major online marketplace.

21/week
Posts Published by AI

Idea to published post in under 2 minutes, including rendered carousels. The system behind everything you see here.

2.4x
Engineering Output

Helped a client’s engineering team 2.4x their development throughput using AI-augmented workflows, while increasing code review capacity by 54%.

15+
Startups to Fortune 500

Data platforms, ML infrastructure, and BI consulting for enterprise brands and high-growth startups.

What we believe

PROCESS FIRST

We map how your work actually gets done before we automate anything. AI applied to a broken process just produces bad results faster.

START SMALL

We pick one painful workflow and ship a working version in weeks, not months. You see results before you commit to anything bigger.

YOUR TEAM OWNS IT

We build systems your people can run and change without us. Every engagement includes training and documentation so you are not stuck depending on a consultant.

NO HYPE

We only recommend tools that earn their cost. If a spreadsheet or a phone call solves the problem, we will tell you that instead of selling you software.

How we work together

Whether you need clarity, capability, or a custom build, there's a path that fits.

WORKSHOPS

Half-day or full-day Claude training. Your team builds real workflows during the session and walks away with skills they keep. From $750/person · Teams from $9,500

ADVISORY

4–6 sessions over 2–3 weeks. You walk away with: an AI opportunity audit, a prioritized roadmap, and a systems playbook your team can execute.

IMPLEMENTATION

Custom AI systems designed and built for your business. From discovery to deployment, with training and 30 days of post-launch support. Projects start at $15K

What others say

Eric has a passion and love for his craft that always drives him to excel. He came in on the ground floor and drove the foundation for our data engineering team and machine learning infrastructure. He has the rare ability to communicate about business value, translate that into data architecture, and execute on a plan to deliver.

Chris SellCo-Founder GrowthLoop, Ex-Google

Eric is one of the best analytics consultants I’ve ever had the privilege of working with. His focused expertise helped our team transform from routine reporting into a cloud analytics leader. Eric was a trusted partner both within our team and with those we served — helping everyone succeed together.

Scott BrierAnalytics Leader & IT Director

It’s rare that you come across someone so passionate about learning and building a team of learners. His contributions to our team in data engineering and machine learning infrastructure were key to our company’s success in customer segmentation and predictive analytics.

David JoostenFounder, Ex-Google, Author

Next Step

Ready to Start?

Let's figure out your AI strategy.

Book a free call. We'll talk about where you are, where you want to go, and whether we're the right fit.

Eric was a keen, insightful business partner. His stylish visualizations told our data stories in compelling ways to make a real difference in reader engagement. I’d happily recommend him with no reservations.

BW
Brad WallaceData Practice Leader